Ratings Roundup: NASCAR’s First Quarter of the 2018 Season

To say that the 2017 NASCAR season was a disappointment in the TV ratings category would be an understatement. Despite the season getting off to a relatively decent start, with the 2017 Daytona 500 seeing a viewership increase over 2016, most of the season saw TV audience declines from 2016. In total, 26 of the 36 championship races in the Cup schedule saw a decline in TV viewership. To make matters worse, of the 10 races that saw viewership increases, five of them were up because the 2016 edition of the race was rain impacted (Texas 1, Pocono 1, Pocono 2, Bristol 2, Texas 2), and two more were races moved from cable to broadcast (Indianapolis, Talladega 2). In total, only three Cup championship races saw increases in viewership over 2016: the Daytona 500, Richmond 1 (moved to Sunday), and the Martinsville Playoff race. Suffice it to say, the 2017 season was not a kind one to NASCAR’s major broadcast partners, NBC and FOX. Continue reading “Ratings Roundup: NASCAR’s First Quarter of the 2018 Season”

Bobby Labonte To Run NASCAR Euro Series

DAYTONA BEACH, Fla. – The NASCAR Whelen Euro Series is about to get some American flavor.

Bobby Labonte, the first driver to win championships in two different NASCAR national series, will compete fulltime in the NASCAR Whelen Euro Series in 2018 in hopes of adding an international title to his Hall of Fame-worthy career. Labonte will drive the No. 18 Yacco Toyota for RDV Competition. Continue reading “Bobby Labonte To Run NASCAR Euro Series”