NASCAR’s three national touring series hit the track last weekend at Atlanta Motor Speedway for the running of the second race in each series’ respective seasons. Following the disappointment that was Daytona’s Speedweeks ratings numbers, there was reason for concern that Atlanta’s TV figures would see similar double-digit percentage point drops in viewership from last year’s races.
NASCAR Sprint Cup Series: Folds of Honor Quik Trip 500
2016 TV Viewership: 6,800,000
2015 TV Viewership: 9,500,000
Difference: 2,700,000 viewer decrease (28.42% drop)
NASCAR Xfinity Series: Heads Up Georgia 250
2016 TV Viewership: 1,444,000
2015 TV Viewership: 1,516,000
Difference: 72,000 viewer decrease (4.75% drop)
NASCAR Camping World Truck Series: Great Clips 200
2016 TV Viewership: 1,157,000
2015 TV Viewership: 1,149,000
Difference: 8,000 viewer increase (0.70% rise)
The takeaway from these numbers: Atlanta’s schedule featuring a doubleheader for Xfinity and Trucks actually seems like it’s working. The Xfinity viewership numbers are essentially equal to 2015, and Trucks actually have a very (very) small increase. Of course, these numbers pale in comparison with the huge drop that the Cup race had.