NASCAR’s Xfinity and Sprint Cup Series took to the 1.5 mile Las Vegas Motor Speedway March 4-6, the third race of the season for both series.
The Sprint Cup Series was looking to rebound in some way from the nearly 30% year-to-year viewership drop at Atlanta. While the Xfinity Series race at Atlanta was down only about 5%, it still resulted in the series kicking off 2016 with two viewership drops in a row, with the trend looking to continue in Las Vegas.
NASCAR Sprint Cup Series: Kobalt 400
2016 TV Viewership: 7,200,000
2015 TV Viewership: 7,739,000
Difference: 539,000 viewer decrease (6.96% drop)
NASCAR Xfinity Series: Boyd Gaming 300
2016 TV Viewership: 1,623,000
2015 TV Viewership: 1,916,000
Difference: 293,000 viewer decrease (15.29% drop)
When looking at the year-to-year comparisons, the Las Vegas race weekend netted NASCAR a third consecutive weekend of viewership drops to start the 2016 season. Both the Xfinity Series and Sprint Cup Series have seen two double-digit viewership drops out of the first three races for each series.