March 31st, 2015
Penske Racing announces Wednesday that they have extended the contract of driver Brad Keselowski to the 2017 NASCAR Sprint Cup Series season. Penske Racing also announced that long time sponsor Miller would be extending to the 2017 season as well.
“The extensions of our agreements with both Brad Keselowski and MillerCoors put our team in a real position of strength moving forward,” said Roger Penske. “This is an important day as these agreements will allow Penske Racing to invest significantly in our people and our technology, two critical areas to a successful race team.”
“I am fully committed to Penske Racing and Miller Lite,” said Keselowski. “This will allow us to further grow our program and contend for championships on a consistent basis. It’s an exciting time to be a part of this organization and I look forward to a successful future.”
There was one change to the deal for Miller, who has been on the car since 1991 with Rusty Wallace. Instead of being on the car for all 36 races, they will drop to 24 races as primary sponsor.
As Jenna Fryer of the Associated Press reported, this was done at Penske Racing’s request. It is seen as a way to influx new sponsors and money into the team.
It adds up now why sponsorship has dried up in the Nationwide Series for championship leading Sam Hornish, Jr. I expect some of those sponsors to make their way up to the Cup Series with Keselowski.