With the running of the 2017 Daytona 500, NASCAR capped off the 2017 Speedweeks with rather mixed results in the TV Ratings department. While the Daytona 500 and the Powershares QQQ 300 Xfinity Series race saw gains in viewers over 2016, every other event in NASCAR’s Speedweeks saw a viewership decline.
Some takeaways from these numbers:
1) The move from FOX to FS1 this year would already have likely resulted in a significant decrease in the audience for The Clash, but the move from Saturday night to Sunday definitely did not help.
2) Somewhat surprisingly, the Truck Series race saw a decrease in viewers.
3) With two extended red flag periods, the Xfinity race’s average minute audience (the number that encompasses the “viewership” number) may have suffered just a tad as viewers tuned out during the delay.
4) The Daytona 500 viewership may still change slightly as Nielsen finalizes their numbers by the end of this week. There’s a chance that the viewership figure will surpass 12 million in the final numbers, and provide an even larger increase than the current 4.6%.
5) Bonus takeaway: Last year’s ARCA race topped 1 million viewers, but a rain-impacted finish plus a four hour Cup practice session prior to the race likely played a role in the 2017 race failing to top 1 million.
Advanced Auto Parts Clash: -61.8%
ARCA Daytona 200: -9.89%
Daytona 500 Qualifying: -15.1%
Can-Am Duel: -1.56%
NextEra Energy Resources 250: -8.4%
PowerShares QQQ 300: +6.3%
Daytona 500: +4.6%