NASCAR’s trek to Auto Club Speedway continued the same story that Atlanta, Las Vegas, and Phoenix have all written- a drastic decrease in the viewership compared to 2016. However, Auto Club managed to beat out the other three events in both percentage decline (23.71%) and total viewership decline (1,612,000). This makes it the first non-exhibition Cup race this year to see a greater than 20% decline, as well as the only Cup race with a viewership decline of over 1.5 million.
Comparing race-by-race numbers, total viewership through the first five races this year stands at 35.069 million, or just over 7 million per race. In 2016, the viewership through the first five races was 38.859 million, for an average of 7.77 million. Through five races, Cup races this year are averaging a drop of 750,000 viewers. As I’ve mentioned before, this drop is despite Daytona actually having a 500,000 viewer increase.
The Xfinity Series race, on the other hand, proves rather confusing. This year’s viewership was flat- almost exactly- with last year’s number, continuing a trend of viewership changes of under two percent.
This weekend, NASCAR’s Trucks and Cup Series head to Martinsville. The Truck race will air on FOX, while the Cup race will air on FS1. Look for the daily schedules here on StartNParkBlog.com, as well as on my Twitter account at Twitter.com/TightOff