Denny Hamlin will have a special guest riding with him this weekend at the Martinsville Speedway. The iconic Jumpman logo of Jordan Brand will be the sponsor on Hamlin’s car. Jordan Brand is the shoe brand an apparel company of NBA great Michael Jordan.
The relationship is not new between Hamlin and Jordan, as Hamlin has had the Jumpman on his firesuit since 2011. He is also a season ticket holder for Jordan’s NBA franchise, the Charlotte Bobcats.
“To have the Jumpman on the truck at Martinsville is the perfect fit. Michael has expressed interest in taking the next step with their Jordan Brand sponsorship, so what better opportunity than going after three in a row at one of my favorite tracks,” said Hamlin.
This is not the first motorsports venture for Jordan. He also runs Michael Jordan Motorsports, which was founded in 2004 and competes in the AMA Pro National Guard SuperBike Championship series.
“Denny is a winner, especially at Martinsville Speedway, where he has ‘home court advantage,'” said Jordan. “When Denny said he wanted to get the three-peat at Martinsville, it was a no-brainer for the Jordan Brand to be a part of it.”
The Kroger 200 gets underway at 1:30 PM EST and can be seen on FOX Sports 1.