Start 'N' Park Blog

Speed Stick GEAR Sponsoring BK Racing No. 26


BK Racing announced today that Speed Stick® GEAR™ is sponsoring Cole Whitt and the No. 26 Toyota for six NASCAR Sprint Cup Series races. Speed Stick® GEAR™ launched its sponsorship of BK Racing last weekend at Charlotte Motor Speedway, as Whitt competed in the Sprint Showdown in an attempt to qualify for the NASCAR Sprint All-Star Race.

Speed Stick® GEAR™ will be the primary sponsor for the No. 26 BK Racing Toyota for the Coca-Cola 600 at Charlotte Motor Speedway, and then at Michigan International Speedway, Indianapolis Motor Speedway, Bristol Motor Speedway, and Texas Motor Speedway, and Championship Weekend at Homestead–Miami Speedway. These race weekends will include show car and driver appearances in each race market. Additionally, Speed Stick® GEAR™ will be an associate sponsor of the No. 26 for the remainder of the 2014 NASCAR season.

The partnership reunites Speed Stick® GEAR™ and Whitt. Speed Stick® GEAR™ was the primary sponsor of the No. 26 and Whitt earlier this year at the Daytona 500.

“I am thrilled to have Speed Stick® GEAR™ back aboard the No. 26 for six races this season and for the rest of the season as an associate sponsor,” said Whitt. “Their support is especially meaningful since I continue to be a loyal user of Speed Stick® GEAR™ and their support inspires me to gear up for every single race to do my very best.”

“Speed Stick® GEAR™ provides the No. 26 team with an anchor sponsor to help us advance our level of performance the rest of the season,” said Anthony Marlowe who is a co-owner of BK Racing. “I’m looking forward to seeing Cole Whitt and the No. 26 Speed Stick® GEAR™ Toyota competing on the greatest stage in all of motorsports.”

“We love this sport and Cole Whitt and are proud to once again be supporting him and BK Racing,” said Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. “Cole, BK Racing and NASCAR align perfectly with our brand – we are excited to further extend the partnership.”

Whitt is one of seven rookies competing in the NASCAR Sunoco Rookie of the Year class, which is considered one of the deepest and most competitive in the history of the award.

Speed Stick® GEAR™ is a line of antiperspirants with DRYCORE™ technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions imaginable – like competing in the NASCAR Sprint Cup Series. New Speed Stick® GEAR™ is now available at mass retail and grocery stores nationwide. To learn more about Speed Stick® GEAR™ products, please visit

As part of Speed Stick’s Daytona 500 sponsorship, the company produced a riveting video chronicling Whitt’s experience to qualify for and to compete in the Great American Race – that video can be seen on Speed Stick® GEAR™’s YouTube® Channel:

-Tuckahoe Strategies PR