January 26th, 2015
The newest rumor pegging Carl Edwards to Joe Gibbs Racing has a bit of an interesting twist. Motorsports.com’s Lee Spencer is reporting in order to get the funds to create a fourth team at JGR, they would take M&M’s away from Kyle Busch and put them with Edwards. For Busch, Monster Energy would move up and sponsor his car.
On the surface a few questions arise, the first being what Spencer mentions in her article, Edwards being a health nut being sponsored by a candy company does not make much sense. Sure a driver needs to endorse a product, but I can’t tell you if I’ve ever seen Kyle Busch actually eat M&M’s on camera. It might be a slight conflict of personal interests, but I’m sure Edwards wouldn’t say no to the opportunity to drive for Gibbs.
Even with Kyle Busch, M&M’s tries to be family oriented, and Busch’s actions sometimes clashed with that. Edwards has shown he’s a “good guy” of the sport, run ins with Brad Keselowski and Matt Kenseth aside, and could push the family values side M&M’s probably wants.
Having Monster Energy sponsor Busch would make sense as they could embrace the image the Busch has. Such as when they embrace Kyle and brother Kurt starting a few years back. I’m just surprised that Monster would be willing to put up that money to be in the Cup Series, as I assumed they were in Nationwide because of the lowered costs.
If Joe Gibbs Racing loses that Monster sponsorship in the Nationwide Series, would we see an end of Kyle Busch running down there? The team has struggled to get sponsorship over the past few years, including putting the #18 team as strictly part-time. I’m sure they could find some sponsors to run Busch, but would those companies put up enough funds to keep the #54 going all year long like how Monster has the past few years?
It will be interesting to see how this plays out, but you won’t hear much for right now as all parties involved have no comment to share.