From 1998 to 2009, Dale Earnhardt, Inc. (DEI) operated as a NASCAR-related organization in Mooresville, North Carolina, United States. The company was founded by Dale Earnhardt and his wife, Teresa Earnhardt. Earnhardt was a seven-time Winston Cup champion. He died in a crash on the final lap of the 2001 Daytona 500. Despite his ownership of the DEI racing team, Earnhardt never drove for his team in the Winston Cup; instead, he raced for his long-time mentor and backer Richard Childress at RCR. In the late-2000s, DEI suffered critical financial difficulties after drivers Dale Earnhardt Jr., and sponsors Anheuser-Busch, National Automotive Parts Association and United States Army left the team; DEI consequently merged with Chip Ganassi Racing in 2009, moving their equipment into the latter’s shop, while the former’s closed down.
DEI continues to celebrate the life and legacy of Earnhardt through an annual celebration of his birthday, April 29 (also known as Dale Earnhardt Day). DEI maintains a showroom where fans can purchase memorabilia and other goods and pursues partnerships which bring tribute to Earnhardt’s memory. The DEI campus is open to visitors from Wednesday to Saturday from 10am to 2pm. Notable drivers for DEI included Dale Earnhardt Jr., Michael Waltrip, Steve Park, Martin Truex Jr., Mark Martin, Kenny Wallace, and Darrell Waltrip.
All Time Stats
|Driver||Starts||Poles||Wins||Top5s||Top10s||DNFs||Laps Comp||Lead Lap||Laps Led||Races Led||Avg St||Avg Fin||DNQ||WD|
|Dale Earnhardt Jr||291||7||17||76||121||41||82727||183||5485||134||15.70||16.38||0||0|
|Martin Truex Jr||117||1||1||12||31||21||32362||73||677||31||18.34||19.23||1||0|
|Ron Hornaday Jr||2||0|